JAVS Fall 2012

recent sale of premium inside back cover advertising. Will pursue online advertising and monitor as part of broader advertising approach.

petitions to stream audio live in 2008 and the first to stream live video in HD in 2011; b. It is also one of the first competitions to use an instant scoring system, which gen erated worldwide interest and support; c. There were 16,029 unique visitors with 52,943 page views to our scoring and streaming website representing 63 coun tries on 6 continents. 3. 2011 first-prize winner, Ayane Kozasa, con tinues to present recitals and master classes across the country as part of her prize. 4. Unfortunately, the competition went over budget, but measures are being taken to raise money for the deficit, including auctioning off a Paris apartment. 5. Fundraising efforts are already underway to prepare for the 2014 competition, and imme diate goals are to compile a press packet to present to potential donors; apply for grants; discuss alternative locations for the competi tion; post a repertoire list; remain cutting edge technologically by partnering with MUSICCAS, an online auditioning system; and create a congress-like atmosphere at the 2014 competition and festival. Congress Report (Taylor) 1. The 2012 International Viola Congress was hosted by the Eastman School of Music from May 30–June 4. Viola hosts were George Taylor, Carol Rodland, and Phil ying, who made it a spectacular event. 2. Presentation of the Congress Program book for official report.

Gardner Competition Report (Rutledge, Dane, Cordle, Plummer, Kimber) 1. There were fifty-five submissions, with all materials collected and distributed digitally for judging. First round judges were esteemed AVS board members Christine Rutledge, Matthew Dane, Adam Paul Cordle, Kathryn Plummer, and Michael Kimber. Final round judges were Garth Knox, David Liptak, and David Gompper. The Grand Prize winner was Michael Djupstrom of Philadelphia, for his composition Walimai , for viola and piano. Djupstrom received a cash prize of $1,000 and a world premiere performance at the 2012 International Viola Congress at the Eastman School of Music. Other finalists included Dan Visconti, Massimo Lauricella, Katerina Kramarchuk, and Nicholas Pavkovic. 2. There was a revision of competition guidelines and rules, the all online submissions process was highly effective, and the raised entry fee was met with little opposition. The prize money was lowered from 2010, but is in line with similar composition competitions. No paper announcements were sent out about the competition, which saved a lot of money, and the electronic brochure and announcements sent out were more effective in reaching peo ple. This competition was a huge success, and the next competition is anticipated to be announced in the near future. success in 2011. Each competition generates increased interest in our instrument, its reper toire, and the young talent who are our ambassadors. 2. Our edge has been achieved by being on the forefront of technology: a. It was one of the first international com Primrose Report (Ngwenyama, Brown, Ritscher) 1. The Primrose Competition was an incredible

Meeting concluded at 10:05 p.m.

Meeting #3: May 30, 2012, 9:00 a.m. – 12:00 p.m.

Officers present: Ngwenyama, Brown, Steely, Sayles Board members present: Bynog, Taylor, Thompson, Deighton, Tramposh, Chisholm, Plummer, Kimber, Rutledge, Dane, Klorman, Cordle Board members unable to attend: Albers, Roggen, Ritscher, Herndon, Dawkins

J OURNAL OF THE AMERICAN VIOLA SOCIETy 12

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